NJOY is a mission driven company. We are here to end smoking-related death and disease by offering preferred alternatives to adult smokers and vapers across the world. In doing so, we will make the combustion cigarette obsolete.Proudly independent of Big Tobacco, NJOY has passionately fought to support and advocate for the vaping community and industry since its founding in 2006. Available in over 40,000 US locations and 5 countries across the globe, NJOY’s products are a favorite amongst adult smokers who want to switch from combustion cigarettes, and to experienced vapers alike. NJOY offers a full line of e-cig and vaping products with a goal of providing alternatives that are designed to be more pleasurable than a cigarette could ever be.